Analysis of sector X
That`s an agenda we were provided in a course named Strategyc Analysis of European Markets and which I guess it`s applicable for structuring a paper on whatever sector you want. Even if you have a better idea it could serve you really good as a brainstorming, to get used and familiar with some topic.
I. Introduction to the market
1) basic information about the sector
2) short history
3) products
4) technology
5) position in the value system
II. Analysis of the global market
1) size of the sector and its dynamics
2) profitability
3) global leaders
4) structure of the sector and the degree of concentration
III. Analysis of the European market
1) macroenvironment analysis
2) economic profile of the industry
3) driving forces
4) comparative analysis
IV. Analysis of the national level
1) Porter`s 5 forces
2) KSF (key success factors)
3) competitive profiles of companies in the market
4) entry barriers
5) foreign investments in the country
V. Answers to investors’ questions
1) Is the sector worth investing in Europe?
2) If the sector is worth investing which country and which development mode to choose?
3) Which groups of investors may be interested in the entry and what entry barriers will they have to surmount? What would the cost be?
